π Social Impact Project β’ Based in Los Angeles, USA
Helping Children Express What They Feel β and Parents Understand What They Need
Helping Children Express What They Feel β and Parents Understand What They Need
EMOSHKA is an early-stage emotional learning project for children ages 3β7 and their parents, built around original characters Emosh and Emii and animated stories that help children recognize and express emotions.
Our vision is to turn these stories into simple, playful tools that help children express what is happening inside β and help parents better understand and connect with them.
Our vision is to turn these stories into simple, playful tools that help children express what is happening inside β and help parents better understand and connect with them.
- π Based in Los AngelesCreated in Los Angeles, USA with a global vision
- β’ U.S. Federally Registered TrademarkEMOSHKAβ’ β U.S. Federal Trademark Registration
- π© Founder-Led20+ years of experience working with people, emotions & behavioral patterns
- πΆAges 3β7Emotional learning through stories, characters & play
- π¬ Informed by Parent VoicesParent conversations are helping shape the EMOSHKA concept
- π¬ Original Animated StoriesSeveral EMOSHKA animated episodes have already been produced
π±Understanding Emotions Starts Early
Young children experience big emotions long before they always have the words to explain them.
A child may feel scared, lonely, angry, jealous, or overwhelmed β while a parent sees only crying, silence, refusal, or a tantrum.
In our early conversations with parents, we heard the same need in different ways:
βI want to understand what my child is really feeling.β
That is the gap EMOSHKA is being created to explore.
Through original characters, animated stories, and play, our goal is to help children ages 3β7 recognize and express emotions in ways that feel natural to them β while giving parents more opportunities to listen, understand, and connect.
Because sometimes the first step toward connection is simply finding the words for what is happening inside.
A child may feel scared, lonely, angry, jealous, or overwhelmed β while a parent sees only crying, silence, refusal, or a tantrum.
In our early conversations with parents, we heard the same need in different ways:
βI want to understand what my child is really feeling.β
That is the gap EMOSHKA is being created to explore.
Through original characters, animated stories, and play, our goal is to help children ages 3β7 recognize and express emotions in ways that feel natural to them β while giving parents more opportunities to listen, understand, and connect.
Because sometimes the first step toward connection is simply finding the words for what is happening inside.
- Emotional Learning β’
- Early Childhood β’
- Parent Support β’
- Women-Founded β’
- Learning Through Play β’
- Global Visionβ’
Why Early Emotional Learning Matters
Emotional Development Begins Early
Helping children build emotional skills β and helping parents understand their children β can create a stronger foundation for connection and well-being.
- Nearly 1 in 5U.S. children ages 3β17 have ever been diagnosed with a mental, emotional, or behavioral health condition.
Source: CDC - Up to 50%of mental health conditions begin before age 14.
Source: WHO - Ages 3β7The age group EMOSHKA is being designed to support through emotional learning, stories and play.
- Only about 20%of children with mental, emotional, or behavioral disorders receive care from a specialized mental health care provider.
Source: CDC
Children Feel Everything β But Donβt Know How to Say It
Ages 3β7
Big feelings. Not always enough words.
Young children can experience fear, anger, sadness, jealousy, loneliness, and frustration before they know how to explain what is happening inside.
What looks like crying, silence, refusal, or a tantrum may be a child's way of communicating something they cannot yet put into words.
Big feelings. Not always enough words.
Young children can experience fear, anger, sadness, jealousy, loneliness, and frustration before they know how to explain what is happening inside.
What looks like crying, silence, refusal, or a tantrum may be a child's way of communicating something they cannot yet put into words.
- Big emotions can be hard to expressChildren may feel fear, sadness, anger, jealousy, or frustration without knowing how to explain what they need.
- Parents want to understandParents are doing their best, but it can be difficult to know what a child is feeling when the child cannot explain it.
- Parents told us what they needIn our early conversations, parents repeatedly expressed a desire to better understand what their child is feeling and trying to communicate.
- Children learn through stories and playEMOSHKA is being designed around characters, animation, stories, and playful emotional-learning experiences created for young children and their parents.
How It's Designed
How the EMOSHKA Experience Is Designed
How the EMOSHKA Experience Is Designed
EMOSHKA is being developed as a parent-guided emotional-learning experience for children ages 3β7.
Through original characters, animated stories, play, and simple emotional activities, our goal is to help children express what they feel β and give parents more opportunities to understand and connect with them.
Through original characters, animated stories, play, and simple emotional activities, our goal is to help children express what they feel β and give parents more opportunities to understand and connect with them.
- 01 Meet Emosh & EmiiOriginal characters and animated stories introduce emotions in a playful, child-friendly way.
- 02 Explore & Express FeelingsChildren are invited to recognize and express feelings through stories, characters, play, and simple activities.
- 03 Connect With a ParentThe experience is designed to create opportunities for parents and children to talk, listen, and explore feelings together.
The People Behind EMOSHKA
Experience in Child Psychology & Emotional Development
Experience in Child Psychology & Emotional Development
Bringing together experience in child psychology, psychotherapy, emotional development, and work with children and families.
- Clinical PsychotherapistIndira K
13 Years of ExperienceBrings professional experience supporting children with emotional regulation and difficult experiences. - Founder of EMOSHKAMadina
20+ Years of ExperienceBrings more than 20 years of experience working with people, emotions, and behavioral patterns β and the personal story that inspired EMOSHKA. - Child PsychologistAngela P
10 Years of ExperienceBrings professional experience in children's emotional awareness, development, and social skills.
Our Commitment
What We Want to Learn β and Why It Matters
What We Want to Learn β and Why It Matters
EMOSHKA is being designed around a simple idea: technology should help children express what is happening inside β and bring parents closer to that emotional world, not replace the human connection.
As we begin testing with families, we will learn which stories, characters, and playful experiences help children communicate feelings most naturally β and which tools help parents respond with greater understanding.
As we begin testing with families, we will learn which stories, characters, and playful experiences help children communicate feelings most naturally β and which tools help parents respond with greater understanding.
- Children ExpressWe will explore how Emosh, Emii, stories, colors, and play can help young children recognize and express feelings they may not yet know how to explain in words.
- Parents UnderstandWe will learn whether these experiences give parents useful clues about what their child may be feeling and create natural opportunities for conversation.
- Connection Comes FirstFuture technology will be designed to support real-world parent-child interaction β not replace parents, relationships, or human connection.
- Families Shape EMOSHKAParent feedback and early family testing will guide what we build next, what we change, and which experiences families find genuinely valuable.
Created in Los Angeles β With a Global Vision
Los Angeles gives EMOSHKA the opportunity to learn from families with different cultures, languages, and experiences.
We plan to begin small β listening to parents, testing early experiences with families, and learning how children respond to Emosh, Emii, animated stories, colors, and play.
What we learn will help shape EMOSHKA before we build a larger product.
Our long-term vision is to create an emotional-learning experience that can support families across cultures while keeping one principle at its center: technology should strengthen human connection, not replace it.
We plan to begin small β listening to parents, testing early experiences with families, and learning how children respond to Emosh, Emii, animated stories, colors, and play.
What we learn will help shape EMOSHKA before we build a larger product.
Our long-term vision is to create an emotional-learning experience that can support families across cultures while keeping one principle at its center: technology should strengthen human connection, not replace it.
Ages 3β7
Designed for Early Childhood
Parent-Guided
Built Around Human Connection
Global Vision
Starting in Los Angeles
Our Path from Early Testing to Sustainable Growth
EMOSHKA will begin with families.
Our first goal is to learn whether children engage with the characters, stories, colors, and play β and whether these experiences help parents better understand and connect with their children.
If families find EMOSHKA genuinely useful, what we learn can guide future products, partnerships, and new ways to bring emotional learning into children's everyday lives.
Our first goal is to learn whether children engage with the characters, stories, colors, and play β and whether these experiences help parents better understand and connect with their children.
If families find EMOSHKA genuinely useful, what we learn can guide future products, partnerships, and new ways to bring emotional learning into children's everyday lives.
- 01 β Start with FamiliesEarly testing will focus on children ages 3β7 and their parents β learning what children respond to and what parents find genuinely useful.
- 03 β Grow Through PartnershipsIf the approach proves valuable, future partnerships with educators, child-development professionals, and other organizations could help EMOSHKA reach more families.
- 02 β Learn & RefineParent feedback and real family experiences will help us decide what to improve, what to build next, and which ideas create meaningful value..
- 04 β Expand Beyond the ScreenOver time, stories, books, toys, and play-based materials could extend the EMOSHKA experience into everyday parent-child interaction.
- π« Early Childhood EducatorsEducators who can share insight into how young children recognize, communicate, and explore emotions.
- π¬ Parent VoicesParents willing to share what is difficult, what their children need, and what would genuinely help their family.
- π§ Child-Development ProfessionalsProfessionals interested in sharing perspectives on emotional development and age-appropriate experiences.
- π¨βπ©βπ§ FamilyParents of children ages 3β7 interested in helping us test and shape early EMOSHKA experiences.
- π± Community OrganizationsOrganizations supporting children and families that are open to exploring future collaboration.
- π¨ Creative & Educational PartnersStorytellers, animators, educators, and creators interested in meaningful emotional-learning experiences.
Community
Help Shape EMOSHKA in Los Angeles
Help Shape EMOSHKA in Los Angeles
Join Us at the Beginning
We are preparing for early testing with families in Los Angeles.
We also welcome conversations with educators, child-development professionals, and community organizations who share our interest in helping young children express emotions and strengthening parent-child connection.
Early feedback will help us learn, refine the concept, and decide what EMOSHKA should become next.
We also welcome conversations with educators, child-development professionals, and community organizations who share our interest in helping young children express emotions and strengthening parent-child connection.
Early feedback will help us learn, refine the concept, and decide what EMOSHKA should become next.
Help Bring the Next Stage of EMOSHKA to Life
EMOSHKA is at an early stage, with original characters, animated stories, and a growing understanding of what parents want most: to better understand what their children are feeling.
Our next step is to test simple EMOSHKA experiences with families and learn what children respond to, what parents find genuinely useful, and what should be built next.
We welcome conversations with grantmakers, foundations, early partners, and supporters who believe technology should strengthen β not replace β human connection.
Our next step is to test simple EMOSHKA experiences with families and learn what children respond to, what parents find genuinely useful, and what should be built next.
We welcome conversations with grantmakers, foundations, early partners, and supporters who believe technology should strengthen β not replace β human connection.
- Test early EMOSHKA experiences with children ages 3β7 and their parents
- Learn how children respond to Emosh, Emii, stories, colors, and play
- Explore tools that help children express feelings they cannot yet explain in words
- Help parents better understand what their child may be feeling
- Use real family feedback to decide what EMOSHKA should become next
- Legal StructureLLC β Limited Liability Company
- Registered InLos Angeles, California, USA
- TrademarkEMOSHKA β U.S. Federally Registered Trademark
- Founded ByMadina β Woman-Owned & Founder-Led
- EINRegistered β
Connect With EMOSHKA
EMOSHKA is an early-stage emotional-learning project for children ages 3β7 and their parents.
We are preparing for early testing with families and welcome conversations with parents, educators, child-development professionals, grantmakers, foundations, and mission-aligned partners.
Whether you are interested in helping us test early EMOSHKA experiences, sharing professional insight, supporting the project, or exploring a future partnership, we would love to hear from you.
We are preparing for early testing with families and welcome conversations with parents, educators, child-development professionals, grantmakers, foundations, and mission-aligned partners.
Whether you are interested in helping us test early EMOSHKA experiences, sharing professional insight, supporting the project, or exploring a future partnership, we would love to hear from you.
Location: Los Angeles, California, USA
Company: EMOSHKA, operated by Conscious Growth Labs LLC
Founder: Madina
Focus: Emotional learning for children ages 3β7 and their parents
Current Stage: Early development and preparation for family testing
Open to: Families, professional feedback, grants, and mission-aligned partnerships
Email: hello@emoshka.com
Company: EMOSHKA, operated by Conscious Growth Labs LLC
Founder: Madina
Focus: Emotional learning for children ages 3β7 and their parents
Current Stage: Early development and preparation for family testing
Open to: Families, professional feedback, grants, and mission-aligned partnerships
Email: hello@emoshka.com